The Project supported young entrepreneurs to develop innovative, scalable startups that enable circular economy through low carbon, low waste business models forAsian consumers. This initiative, funded by the Ministry of Environment Japan, is part of the One Planet network (the network of the 10 Year Framework of Programmes on Sustainable Consumption and Production (10 YFP)).  Partners included the Asia Pacific Roundtable on Sustainable Consumption and Production, Massive Earth Foundation, the Institute for Global Environmental Strategies, Mitsui Chemicals International, GCL Power, Nissan, and Global Urban Village.